Logos

The City of Victoria’s brand logo represents all of us, along with the residents of our city. We must present it correctly to strengthen our image and build Done Editingpositive recognition for our community.

Requirements

You must use the following versions of City logos:

Full Color
Solid White
Solid Black

If the background color is white or a lighter color, the solid black or full color logo must be used.

If the background color is black or darker color, the white logo must be used.

Regardless of which logo is used, it must have a minimum color contrast ratio to the background of at least 4.5:1.

Publication

Digital, print, and promotional materials: the City of Victoria logo must be clearly visible and not reduced to a size that makes the text unreadable.

Benefits

Uniform representation of the City brand.
Increases credibility and trust.
Reduces cognitive effort for residents by enabling quick identification of official City materials.

Appropriate Uses (2024)

The full-color logo is our main logo.

The black logo is acceptable on a light background.

The white logo is acceptable on a dark background.

Department Logos (When to use)

For any promotional efforts that focus specifically on your department and its initiatives beyond the city, the department logo is the most appropriate choice. However, for major citywide events that represent the broader community, it’s important to use the main city logo to ensure a unified voice that reflects the city as a whole.

Inappropriate Uses

Do not stretch or size the logo disproportionately.

Do not recreate or modify any elements of the logo.

Do not make the logo translucent in any way .

Do not change the colors of the logo.
(Use only one of the acceptable versions)

Do not reproduce the logo on a slant, vertically, or in any other non-specified way.

Discontinued Use

Do not use old and retired City Logos (3D Star V)

Logo Usage: Do's and Don'ts

Adding Graphic Elements: Do not add or overlap any additional graphics onto the City logo.
Distracting Background: Do not use the city logo on a background that makes it hard to read.

City Logo

Note: For those outside the City of Victoria organization, please fill out this form to request access to the City logos.

NOTE: For those outside of the City of Victoria organization, please fill out this form to request access to the City logos.

Our logo has never been more symbolic of the City of Victoria’s recent growth. It’s crucial that we use it thoughtfully and with pride, as it represents something far greater than any of us individually. As Uncle Ben once wisely told Peter Parker, 'With great power comes great responsibility.' Let’s make sure our logo lives up to that legacy!

City Logos (Internal Only)

Request Use of a City Logo (External Partners)

Logos

Requirements

Publication

Benefits

Have Brand Question Contact Me

Shane Blucher