Colors

Our brand colors help strengthen the connection and engagement residents have with the City. By consistently using official City colors, we are able to create a familiar and cohesive experience for residents as they interact with City services and programs.

Residents and employees should be able to recognize City colors in a variety of areas:

Official logos
Websites
Digital platforms
In-person signage
Employee uniforms
Social media graphics
Print and promotional materials

Requirements

You must use the official colors in the City’s color palette and adhere to the color contrast chart that meet a color contrast ratio of 4.5:1 which are WCAG AA standards.

Benefits

Consistent presentation of the City brand
Increases credibility and trust
Decreases cognitive load for residents as it provides immediate identification of City-branded materials

Risks

People with low vision or visual impairments may not be able to read materials
Residents will not be able to easily identify or recognize the City brand and organization
Increases cognitive load for residents (e.g. residents have to relearn each time they see materials that use different

Color Code Uses

HEX: digital (websites and coding)
RGB: photography (screens using light)
CMYK: print (using ink)
PANTONE: print, etc. (color matching)

Color Palette

NOTE: CMYK and RGB colors have been designed differently to reflect a closer color match to Pantone color system.

Name	HEX	RGB	CMYK	PANTONE
V-Blue	#00529B	R=0 G=83 B=155	C=100 M=68 Y=0 K=12	287 CVC
Star Red	#E51937	R=227 G=24 B=55	C=0 M=100 Y=81 K=4	186 CVC
White	#f4f4f4	R=244 G=244 B=244	C=3 M=2 Y=2 K=0	1 C
Granite	#7E8083	R=126 G=128 B=131	C=0 M=0 Y=0 K=61	424 C
Black	#262324	R=38 G=35 B=126	C=0 M=0 Y=0 K=99	412 C

Color Contract Chart

The following charts outline the only acceptable color combinations for text and background colors in accordance with the City of Victoria's brand standards. Any other combinations may not meet these standards and could impact legibility or accessibility.

Please refer to the chart to determine which City of Victoria brand colors are suitable for use with white text or as a background.

If you wish to use color combinations outside of the chart, please contact the Brand Manager to ensure legibility and compliance with brand guidelines.

Color	White Background	White Text
V-Blue #00529B	Sample Text	Sample Text
Star Red #E51937	Sample Text	Sample Text
Black #262324	Sample Text	Sample Text